Etymalogy

Color Collective

Identity and packaging
overview

Simple identity and labeling system for a one-woman side hustle.

Etymalogy was born out of one woman's need to stay creative during the pandemic after her entire industry shut down.

The challenge was to design a labeling system that would be easy to produce and apply and could be used on a wide variety of substrates.

Etymalogy was born out of one woman's need to stay creative during the pandemic after her entire industry shut down.

The challenge was to design a labeling system that would be easy to produce and apply and could be used on a wide variety of substrates.

Completed
Spring Semester
2020 - 2021
instructors
Sean Bacon
Bradford Praire
industry
Beauty
Typography
Hanley
Codec Pro
Services
Brand Identity
Packaging
keywords
Counter Culture
Apothecary

identity
Print, stick and ship

Etymalogy's identity revolves around three different logos and a labeling system that once printed can be applied to any substrate regardless of size.

The global non-alcoholic beverage market is expected to reach a record value of $1,650.28 billion by 2024.

social media
Clean, geometric sans gives the brand a fresh feel.

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