Lumacast designs and fabricates made-to-order luxury concrete products, chiefly, fire features. The brand was in need of a update as it had outgrown its original identity.
It was important to keep the original essense of the brand.
Lumacast designs and fabricates made-to-order luxury concrete products, chiefly, fire features. The brand was in need of a update as it had outgrown its original identity.
It was important to keep the original essense of the brand.
Lumacast needed a new wordmark, letting the former logo serve as a baseline I created a custom mark that borrowed from the design language of their popular BOLA series. The crossbars of the "a" mimic curvature of the BOLA's silhouette.
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The brands simple color palette along with it's strong typography provide unity over a varying degree of applications.
Imagery plays an important role in the strategy for social media, with bold typography helping to create eye-catching content that people want to engage with.
