Querencia

Color Collective

Branding + naming + packaging
overview

A bespoke identity that draws inspiration from its environment

Querencia is a wellness resort nestled in the foothills surrounding Joshua Tree, CA. True to its namesake, Querencia means to provide its high-income clientele with a sanctum to detox from their busy and stressful lives.

Querencia is a wellness resort nestled in the foothills surrounding Joshua Tree, CA. True to its namesake, Querencia means to provide its high-income clientele with a sanctum to detox from their busy and stressful lives.

Completed
Fall Semester
2020 - 2021
instructors
Sean Bacon
Bradford Praire
industry
Hospitality
Typography
Adios Script
Blacker Pro Text
Services
Brand Identity
Naming
Stationery
Packaging
keywords
Wellness
Mindfulness
Reconnect
identity
Stark with a contemporary flair

Typography is at the heart of the brand. From the logo to the collateral, the fonts selected are inspired by the delicate forms of the native flora.

Juxtaposed to the warm hues of the desert landscape, Querencia draws upon a sophisticated color palette of cooler grays and greens to set the mood and put clients at ease.

Querencia (n.) A place from which one's strength is drawn, where one feels at home; the place where one is their most authentic self.

Collateral
Simple and Sophisticated

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social media
Clean, geometric sans gives the brand a fresh feel.

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