Transform

Color Collective

editorial
overview

Packaging design for a new line of ready-to-drink, zero-proof cocktails with electrolytes.

Mirth & Moxie is a zero-proof ready-to-drink cocktail with electrolytes. As a new addition to a market that is seeing a renaissance, with consumers opting to carry on their social drinking habits sans alcohol, Mirth & Moxie needs to appeal to  the general population who often has sophomoric connotations of what a zero-proof cocktail is.

With a vivid color palette, bold typography and ingredient photography, give the brand a fresh and distinctive look. All packaging also features a color gradient borrowing from one of the drink's ingredients. An effect is then applied to give the packaging depth and visual interest.

Mirth & Moxie is a zero-proof ready-to-drink cocktail with electrolytes. As a new addition to a market that is seeing a renaissance, with consumers opting to carry on their social drinking habits sans alcohol, Mirth & Moxie needs to appeal to  the general population who often has sophomoric connotations of what a zero-proof cocktail is.

With a vivid color palette, bold typography and ingredient photography, give the brand a fresh and distinctive look. All packaging also features a color gradient borrowing from one of the drink's ingredients. An effect is then applied to give the packaging depth and visual interest.

Completed
Fall Semester
2020 - 2021
instructors
Sean Bacon
Bradford Praire
industry
Beverage
Typography
Gosha Sans
Services
Brand Identity
Naming
Packaging
Social Media
keywords
Sean Bacon
Bradford Praire
Sean Bacon
Bradford Praire
identity
Clean, geometric sans gives the brand a fresh feel.

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The global non-alcoholic beverage market is expected to reach a record value of $1,650.28 billion by 2024.

Branded materials
Clean, geometric sans gives the brand a fresh feel.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

social media
Clean, geometric sans gives the brand a fresh feel.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.